Module 1: The Power of Automation
Why Automate Your Marketing?
What Is Marketing Automation?
Marketing Automation Myths
Crafting Your Automation Goals & KPIs
B2B vs B2C Automation
Module 2: Planning Your Automation Strategy
Map Your Buyer Journey
Audience Research
Matching the Customer Happiness Curve
Gathering Data Successfully
Segmenting Your Audience
Tagging & Scoring Leads
Module 3: Time To Automate!
Automation in Action
Automation Triggers & Actions
eCommerce Workflows
Blogging, Coaching, and Consulting Workflows
SaaS Workflows
Module 4: Building Personalized Email Campaigns
Top Tips for Automating Your Emails
Subject Lines and Avoiding Spam Filters
Lead Acquisition with Social Media, Ads, and Incentives
Welcome Emails
Lead Nurturing: A Personalized Path to Purchase
Loyalty, Engagement, and Re-Engagement
Module 5: Beyond Email Automation
The Balancing Act of Forms
Landing Pages That Convert
Surveys, Quizzes, and Interactive Content
Webinars, Events, and Live Content
On-Site and Event-Based Messaging
Module 6: Putting It All Together
Aligning Sales and Marketing
Creating a Dynamic Strategy
Testing & Optimizing w/ Feedback Loops
Building Your Automation Stack