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    <loc>https://www.lightspire.co/blog</loc>
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  <url>
    <loc>https://www.lightspire.co/blog/behavioral-triggers</loc>
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    <lastmod>2020-07-01</lastmod>
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      <image:title>Blog - How to Use Behavioral Triggers to Create Automation Magic</image:title>
      <image:caption>Craft a story that helps your customer solve their problem</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5ed232437403fe7ae6de5fc1/1590833755617/Context+Triggers.001.jpeg</image:loc>
      <image:title>Blog - How to Use Behavioral Triggers to Create Automation Magic</image:title>
      <image:caption>Context determines what a trigger means for your business</image:caption>
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      <image:title>Blog - How to Use Behavioral Triggers to Create Automation Magic</image:title>
      <image:caption>Triggers are rules that begin automation workflows</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5ed256897403fe7ae6e11a84/1590843030298/Graphic_BehavioralTriggers.png</image:loc>
      <image:title>Blog - How to Use Behavioral Triggers to Create Automation Magic</image:title>
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      <image:title>Blog - How to Use Behavioral Triggers to Create Automation Magic</image:title>
      <image:caption>Behavioral triggers help you send tailored offers just when your customer needs them</image:caption>
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  <url>
    <loc>https://www.lightspire.co/blog/audience-segmentation</loc>
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    <lastmod>2020-05-16</lastmod>
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      <image:title>Blog - The Big List of Ways to Segment your Audience [with Infographic]</image:title>
      <image:caption>Here’s an infographic of all 38 audience segments!</image:caption>
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      <image:title>Blog - The Big List of Ways to Segment your Audience [with Infographic]</image:title>
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  <url>
    <loc>https://www.lightspire.co/blog/automation-examples</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-01</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5ea3398fbcf54e479b35b703/1587755419640/Nissan-reminder-email.png</image:loc>
      <image:title>Blog - See how top brands automate their marketing to reach you with personalized messaging</image:title>
      <image:caption>Key lessons: You know your product best, and can advise customers on the best way to maintain it, upgrade it, or enhance their experience with it. Even if you don’t sell something that requires maintenance, you could remind customers to restock their supply, revisit unpurchased items in their cart, or get the next size up for their growing child. Include personalized or branded messaging to make your emails stand out and increase engagement with your audience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5ea339397b0b645b89e6298f/1587755333917/hello+again.jpg</image:loc>
      <image:title>Blog - See how top brands automate their marketing to reach you with personalized messaging</image:title>
      <image:caption>Key lessons: Your winback emails should nudge the customer towards re-engaging with relevant offers, interesting updates, or useful resources Offer a way for customers who aren’t interested to opt out of your list so that you can ensure you’re reaching out to an interested and engaged audience Include personalization in your winback campaigns by pulling in past purchases, activity, or customer preferences that you’ve tagged in your automation system or CRM</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5ea337db127db9141a7791db/1587754992521/teamgantt+video.jpeg</image:loc>
      <image:title>Blog - See how top brands automate their marketing to reach you with personalized messaging</image:title>
      <image:caption>“ Just went through a really great onboarding experience with @teamgantt I was so surprised when the video started with (what seems to be?) a real person saying, "Hey, Laura"! Great #personalization. Also, how do you guys do that? “ - My tweet</image:caption>
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    <image:image>
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      <image:title>Blog - See how top brands automate their marketing to reach you with personalized messaging</image:title>
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    <image:image>
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      <image:title>Blog - See how top brands automate their marketing to reach you with personalized messaging</image:title>
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    <image:image>
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      <image:title>Blog - See how top brands automate their marketing to reach you with personalized messaging</image:title>
      <image:caption>Key lessons: Automating your feedback requests ensures they arrive as soon as the customer has made the purchase, when their interest in the product is at its highest Feedback requests should make it as easy as possible for customers to leave reviews Make sure to include other contact information if your customers had a problem or questions about your product, so that negative feedback is less likely to be public</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5ea338fe0d9d555efea2fa53/1587755276583/Screen+Shot+2020-04-24+at+12.39.09+PM.png</image:loc>
      <image:title>Blog - See how top brands automate their marketing to reach you with personalized messaging</image:title>
      <image:caption>Key lessons: Personalization makes your customers feel all warm and fuzzy inside, and is a great way to start a long lasting relationship. Personalizing the onboarding experience helps your customers learn your product faster and start being successful with it - which makes them stick around</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - See how top brands automate their marketing to reach you with personalized messaging</image:title>
      <image:caption>Key lessons: Offer your customers a real present or incentive on their birthdays. Even if you don’t have a big budget, you can offer discounts, free downloads, or a personalized message. Your messaging and images should match your brand and make customers feel special</image:caption>
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  <url>
    <loc>https://www.lightspire.co/blog/funnel-vs-flywheel</loc>
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    <priority>0.5</priority>
    <lastmod>2020-05-16</lastmod>
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      <image:title>Blog - Is the Marketing Funnel Really Dead?</image:title>
      <image:caption>Hubspot’s flywheel model</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5ea9a2f7fa38715761c46b77/1588175653800/funnel+%284%29.png</image:loc>
      <image:title>Blog - Is the Marketing Funnel Really Dead? - The number of stages and words used to describe each stage differ a bit based on who you talk to, but I like to break it down into five stages: awareness, consideration, conversion, loyalty, and advocacy.</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Is the Marketing Funnel Really Dead? - A part of me also thought that this might just be marketers making decisions about what kind of marketing is “fashionable”, with none of the fundamentals really changing.</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5ea9b02e9ac402324b5267d1/1588179006824/shiny.jpg</image:loc>
      <image:title>Blog - Is the Marketing Funnel Really Dead? - While a funnel loses all of its energy once the process of funneling is complete, a flywheel stores and builds energy over time.</image:title>
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  <url>
    <loc>https://www.lightspire.co/blog/automation-benefits</loc>
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    <priority>0.5</priority>
    <lastmod>2021-03-11</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5ebc1d23c520910cc9751b81/1589386615494/Automated+lead+scoring.jpg</image:loc>
      <image:title>Blog - The Top 7 Benefits of Marketing Automation</image:title>
      <image:caption>Automated lead scoring helps marketing and sales work together to source higher quality leads</image:caption>
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      <image:title>Blog - The Top 7 Benefits of Marketing Automation</image:title>
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      <image:title>Blog - The Top 7 Benefits of Marketing Automation</image:title>
      <image:caption>Klaviyo is an example of a marketing automation platform with a great summary view showing customer data</image:caption>
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    <loc>https://www.lightspire.co/blog/automation-for-coaches</loc>
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    <lastmod>2021-03-11</lastmod>
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      <image:title>Blog - 6 Simple Automation Workflows for Coaches and Consultants</image:title>
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      <image:title>Blog - 6 Simple Automation Workflows for Coaches and Consultants</image:title>
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      <image:title>Blog - 6 Simple Automation Workflows for Coaches and Consultants</image:title>
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      <image:title>Blog - 6 Simple Automation Workflows for Coaches and Consultants</image:title>
      <image:caption>Save time and headaches on the initial proposal and contract process with The Contract Flow</image:caption>
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      <image:title>Blog - 6 Simple Automation Workflows for Coaches and Consultants</image:title>
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      <image:title>Blog - 6 Simple Automation Workflows for Coaches and Consultants</image:title>
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      <image:title>Blog - 6 Simple Automation Workflows for Coaches and Consultants</image:title>
      <image:caption>Lead magnets draw new people in to your email list so that you can reach out to them in the future</image:caption>
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    <loc>https://www.lightspire.co/blog/automation-for-ecommerce</loc>
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    <lastmod>2021-03-11</lastmod>
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      <image:title>Blog - 8 Effective Automation Workflows for eCommerce Businesses</image:title>
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      <image:title>Blog - 8 Effective Automation Workflows for eCommerce Businesses</image:title>
      <image:caption>Product launches generate excitement, buzz, and sales in advance of a product’s release</image:caption>
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    <image:image>
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      <image:title>Blog - 8 Effective Automation Workflows for eCommerce Businesses</image:title>
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      <image:title>Blog - 8 Effective Automation Workflows for eCommerce Businesses</image:title>
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      <image:title>Blog - 8 Effective Automation Workflows for eCommerce Businesses</image:title>
      <image:caption>Upselling increases revenue by 10-30%, and is more affordable than acquiring new customers</image:caption>
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      <image:title>Blog - 8 Effective Automation Workflows for eCommerce Businesses</image:title>
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  <url>
    <loc>https://www.lightspire.co/blog/automation-myths</loc>
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    <lastmod>2021-03-11</lastmod>
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      <image:title>Blog - Busting Some Marketing Automation Myths</image:title>
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  <url>
    <loc>https://www.lightspire.co/blog/value-exchange</loc>
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    <lastmod>2020-11-18</lastmod>
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      <image:title>Blog - Move beyond selling; lead nurturing is all about the value exchange</image:title>
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    <loc>https://www.lightspire.co/blog/lead-nurturing-dance</loc>
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    <lastmod>2021-03-11</lastmod>
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    <loc>https://www.lightspire.co/blog/marketing-automation-coach</loc>
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    <lastmod>2021-03-11</lastmod>
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      <image:title>Blog - What is a marketing automation coach?</image:title>
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  <url>
    <loc>https://www.lightspire.co/blog/point-of-view</loc>
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    <lastmod>2021-04-21</lastmod>
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      <image:title>Blog - Finding your unique point of view as a content creator</image:title>
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  <url>
    <loc>https://www.lightspire.co/blog/how-to-build-credibility</loc>
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    <lastmod>2021-04-14</lastmod>
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      <image:title>Blog - The Ultimate Guide to Building Credibility as a Content Creator</image:title>
      <image:caption>Testimonials from experts feature prominently on the Swipe Files homepage to boost credibility for Corey and the community.</image:caption>
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      <image:title>Blog - The Ultimate Guide to Building Credibility as a Content Creator</image:title>
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      <image:title>Blog - The Ultimate Guide to Building Credibility as a Content Creator</image:title>
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      <image:title>Blog - The Ultimate Guide to Building Credibility as a Content Creator</image:title>
      <image:caption>Blake Emal, CMO at copy.ai, is a great example of a creator building in public. From publishing his wins and losses to Twitter, to announcing projects before he starts them, to letting others know when he runs into obstacles, he tells and shows it all. Because of that, he has a loyal following of marketers and others who want to learn from him and trust him.</image:caption>
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      <image:title>Blog - The Ultimate Guide to Building Credibility as a Content Creator</image:title>
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      <image:title>Blog - The Ultimate Guide to Building Credibility as a Content Creator</image:title>
      <image:caption>Sunny Lenarduzzi is a YouTube expert who teaches creators how to grow their audience on the channel. Her transformation promise is that learners will, “be seen by a bigger audience and create an impact using their unique genius.” By creating a “wall of fame” for learners who have reached 100,000 YouTube subscribers, Sunny shows the transformation that her course provides and displays her credibility as an instructor.</image:caption>
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      <image:title>Blog - The Ultimate Guide to Building Credibility as a Content Creator</image:title>
      <image:caption>Jay Acunzo is a creator that I really admire, especially when it comes to creating value for podcasters. He has a course that teaches podcasters to “develop [their] ideas into an irresistible premise [their] audience loves and shares”. He immediately connects with his audience, establishes credibility, and displays the value he can offer by giving away a free lesson at the top of his course page.</image:caption>
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  <url>
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  <url>
    <loc>https://www.lightspire.co/flywheel/issue1</loc>
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    <lastmod>2021-05-05</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/604910d174c7b568892ed189/1620225948754/Dinesh-Rathod.jpg</image:loc>
      <image:title>Flywheel - Flywheel #1: You Don’t Have to Fake It to Make It</image:title>
      <image:caption>Dinesh Rathod posted this photo of his "Everest Summit" to Facebook. It was later shown to be fake.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lightspire.co/flywheel/issue2</loc>
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    <lastmod>2021-05-05</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/6092b70e8932402982d1c14c/1620227989585/Esspress-oh-no.jpg</image:loc>
      <image:title>Flywheel - Flywheel #2: How Visionary Creators Find Their Voices</image:title>
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    <loc>https://www.lightspire.co/contact</loc>
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  <url>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5e99d30c9bd366602677b03f/1615305112169/danielle-macinnes-IuLgi9PWETU-unsplash.jpg</image:loc>
      <image:title>About - Helping you do more with less.</image:title>
      <image:caption>After over a decade in startups and marketing, I founded LightSpire in 2018 to help small businesses and startups unlock their true potential and do more with less. I focus on marketing that feels effortless for both the marketer and the audience. This means crafting organic content that reaches customers at the right place and right time. I love finding automation solutions that accomplish that goal for the business, while freeing up valuable time for strategy and true engagement. If you’d like some help thinking through your marketing strategy or brainstorming ways to make your marketing more impactful, please get in touch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5f09b5ededb3507adfcd5eb6/1615305112173/instructor+headshot+%281%29.png</image:loc>
      <image:title>About - Meet Laura</image:title>
      <image:caption>Hi there! I’m Laura - a four-time founder, startup advisor, and growth marketing strategist for startups and small businesses. I have over 10 years experience helping businesses with limited resources create great relationships with their audiences. I began my startup journey in 2010 when I founded Moving Pieces, a moving services relocation solution. In 2012 I founded Describli, a marketing insights platform that used big data to help authors sell more books. Describli was a part of the Startup Leadership Program, top-tier accelerator MassChallenge, winner of JHU's pitch competition, and featured on Connectpreneur, Women 2.0, New England Cable News, and more. In 2017 I co-founded Paradigm Labs, a platform to help underrepresented founders with starting their businesses. Since 2015 I’ve been helping to build startup ecosystems through programs like the Startup Leadership Program, Project 500, 1863 Ventures, and Women Who Code. I've taught masterclasses on startup strategy, content marketing, and marketing automation for Amazon, DC Startup Fest, UMD's Technica Hackathon, Rise 2018, and more.  I also enjoy engaging with startups as a mentor at incubators and accelerators, a pitch competition judge, and occasionally as a long term advisor or angel investor. Please reach out if you’d like to discuss your event or company.</image:caption>
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  <url>
    <loc>https://www.lightspire.co/marketing-automation</loc>
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    <lastmod>2020-07-02</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5e9c6b746271da34417b46ab/1587309724539/funnel+%283%29.png</image:loc>
      <image:title>Marketing Automation - Stop Leaving Money on the Table.</image:title>
      <image:caption>Automating your marketing efforts frees up valuable time and personnel so that you can maximize customer engagement with limited resources, and take advantage of every opportunity. We work with you to automate your email outreach, social media, content sourcing, service responses, and more. But automated doesn't mean robotic. We'll help you craft a strategy that creates time for true engagement and connection with your audience. We're tool agnostic, so we'll find the right mix of solutions for you - with an emphasis on clarity and simplicity. We can also train your team on your automation stack so that they're fully equipped to grow your business in the future. Whether you are a startup launching your new product to the world, or an established business with a loyal audience, we can help you reach your growth goals with marketing automation.</image:caption>
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    <loc>https://www.lightspire.co/content-marketing</loc>
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      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5e9c6f7e554bbb3b8e0cbcfe/1587722799110/jubal-kenneth-bernal-uvdhVGaeem4-unsplash.jpg</image:loc>
      <image:title>Content Marketing - Powerful content that converts.</image:title>
      <image:caption>There is a huge amount of content being created and shared every day, and it's easy for your content to get lost in the noise. That’s why it needs to be engaging, compelling and crafted with your unique goals in mind. We work with you to craft the long-form content that will help you reach your goals. This starts with a review of your current content and online presence. Then we'll work backwards from your goals and objectives to create the right plan for your target audience and needs. At every step of the way we're adjusting and optimizing for your company, industry, audience, and objectives. The result is well-researched, highly targeted content that engages your audience and builds awareness for your brand. Whether you are a startup creating organic content for the first time or an established business with a loyal audience, we can help you craft pieces that convert. We use blog posts, guest posts, infographics, white-papers, email campaigns, downloadable templates and more to inform and excite your audience.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5e8c8edc17a9377ba00cbf0d/1586595505174/aleesha-wood-sM1jrEllC3U-unsplash.jpg</image:loc>
      <image:title>Consulting Services - Clarity and authenticity in your marketing.</image:title>
      <image:caption>If you want to grow your audience and engage your community, you’ll need a clear story and purpose. We believe in finding the authentic stories that define your brand and helping you share them with the world. We’ll start with your growth goals and work backwards to create a strong marketing strategy, engaging content, and effortless automation. Then we’ll test and optimize to make sure you’re getting the most out of your marketing budget.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5e8c946ee2001513dd78e6fc/1586271367247/headway-5QgIuuBxKwM-unsplash.jpg</image:loc>
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      <image:title>Consulting Services</image:title>
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    <lastmod>2020-05-11</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5e9ca26e39a29d137ef4b992/1587323534458/Signpost.png</image:loc>
      <image:title>Growth Strategy - Startup &amp; Small Business Growth Plans</image:title>
      <image:caption>You have a great product, a killer website, and a strong social media following. So why aren't you growing? How can you gain traction and get more sales? The only way to true sustainable growth is by building an engaged audience and helping them reach their goals. This starts with a strong growth marketing strategy. We work with you to identify your goals and objectives, and then map out how to reach them. We'll work backwards from your ideal endpoint to find the right strategy for your audience, content, email, marketing automation, product launch, and more. Whether you are a startup launching your new product to the world or an established business with a loyal audience, we can help you reach your growth goals.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.lightspire.co/marketing-automation-course</loc>
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    <lastmod>2021-03-25</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/605ccdb9515dd669a9c84b1f/1616694732536/valeria-zoncoll-AVGc87j_vNA-unsplash.jpg</image:loc>
      <image:title>Learn Marketing Automation - It’s time to level up.</image:title>
      <image:caption>Learn the time-saving strategies you can use to send value-packed emails on autopilot. You’ll get more sales, save a HUGE amount of time, and build an engaged audience that wants to hear from you again and again.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5fc8b078d32d012678ffb5ae/1606987905640/video+icon+%282%29-min.png</image:loc>
      <image:title>Learn Marketing Automation</image:title>
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      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5fc8b0bab0f45b2a3d2b7eee/1606987968089/certificate+icon+%281%29-min.png</image:loc>
      <image:title>Learn Marketing Automation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5fc8be0a8bd7793567587395/1606991376244/Yellow+headshot+%281%29-min.png</image:loc>
      <image:title>Learn Marketing Automation</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5fc8b08d6031f4738625b785/1606987928249/Pages-min.png</image:loc>
      <image:title>Learn Marketing Automation</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5fc8c1b2ee804a17a1d92348/1606992318333/Help+graphic+%283%29.png</image:loc>
      <image:title>Learn Marketing Automation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5f345398f361343f17d22968/1597264802887/instructor+headshot+%281%29-min.png</image:loc>
      <image:title>Learn Marketing Automation - Meet your instructor</image:title>
      <image:caption>Hi there, I’m Laura! I am a four-time startup founder and growth marketing strategist. I’ve worked with hundreds of startups over the last 10+ years to grow their businesses with smart marketing. As the only marketer at my first startup, I had a desperate need to clone myself. But I’m not that technical, and my clones kept going rogue. So I taught myself how to automate my email and social media outreach. And it worked! Suddenly I was growing an engaged audience on autopilot, and could focus on all of the other things I had to do as a founder. This is the course I wish I had when I started. I’ve put everything I’ve learned about email marketing and automation since then into a comprehensive course built just for startups and small businesses. And I can’t wait to get started with you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5f350ad66cb902233cf337f2/1597311735810/Pages.jpg</image:loc>
      <image:title>Learn Marketing Automation</image:title>
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    <loc>https://www.lightspire.co/courses</loc>
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    <lastmod>2021-02-17</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5ef3189567398c00a843d20c/1613556591635/Bootstrap_course_graphic+%281%29.png</image:loc>
      <image:title>Courses - No team? No budget? It’s time to bootstrap!</image:title>
      <image:caption>Bootstrap Your Marketing is a free course for startups and small businesses that never feel like they have enough time or money to accomplish their marketing goals. We dive in to: What type of content gives you the most bang for your buck How to turn one content piece into 50 How to get the help you need from affiliates and influencers How to automate key tasks so that you have time to focus on the big picture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5f1af0e087b8ff30acd9020b/1613556591631/MA_course_graphic+%282%29.png</image:loc>
      <image:title>Courses - Stop Leaving Money on the Table.</image:title>
      <image:caption>Master Marketing Automation is a comprehensive course that takes you from automation beginner to master. It’s for startups and small businesses that desperately need to find more time for strategic tasks, craft more personalized customer experiences, and stop missing big marketing opportunities. We cover: How to find the audience segments that will bring in the most revenue The top automation workflows for over 50 marketing situations How to put together a seamless automation no matter what software you’re using How to test and optimize your automations so they run effortlessly</image:caption>
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  <url>
    <loc>https://www.lightspire.co/bootstrap-marketing</loc>
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    <lastmod>2020-08-12</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5ef506596f24095395a1d9e7/1593116307436/giants_graphic.png</image:loc>
      <image:title>Bootstrap Marketing - Stand on the Shoulders of Giants</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5ef506a2e5a2240b8baf3449/1593116363821/automate_graphic.png</image:loc>
      <image:title>Bootstrap Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5ef5042054d36c3cf1a6e2cb/1593603678615/Organic_Evergreen_graphic+%281%29.png</image:loc>
      <image:title>Bootstrap Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5ef504eacd5f814890e820fc/1593115910565/repurpose_graphic.png</image:loc>
      <image:title>Bootstrap Marketing</image:title>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/t/5efc553847c0350d36d198e2/1593603796366/instructor+headshot+%281%29.png</image:loc>
      <image:title>Bootstrap Marketing - Meet your instructor</image:title>
      <image:caption>Hi there! I’m Laura. I’m a startup founder and growth marketer with a knack for getting big results on a tight budget. I know how hard it is to have champagne marketing dreams on a ramen noodle budget. Over the last 10+ years I’ve founded four bootstrapped startups, along with helping hundreds of startups and small businesses share their stories and find growth as a mentor, advisor, and instructor. I’ve worked with some of the world’s top accelerators to teach growth marketing principles, and I want to bring those lessons to you.</image:caption>
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      <image:title>Home</image:title>
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      <image:title>Home - Hi there, I’m Laura</image:title>
      <image:caption>I’m a marketing strategist for creators, and a four-time founder. I simplify email and content marketing so you can grow a tribe of engaged, happy customers. My goal is to unlock huge growth for your business, even with limited time and resources. If you’re feeling overwhelmed, stressed, or just too busy to focus on your marketing, I’m here to help.</image:caption>
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      <image:title>Coaching Services</image:title>
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      <image:title>Coaching Services</image:title>
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      <image:title>Coaching Services</image:title>
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      <image:title>Start Here - Ready to get started?</image:title>
      <image:caption>Here are some of the most popular posts on the site. Is the Marketing Funnel Dead? How Marketing Automation Can Help Your Business Automation Examples for Coaches and Consultants The Lead Nurturing Value Exchange How to Use Behavioral Triggers in your Automations</image:caption>
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      <image:title>Start Here</image:title>
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      <image:loc>https://static1.squarespace.com/static/5e8c693c3bfe5d06469f513c/5f9c74c3f5e27571242dbd4d/5f9d4bfe1e3be610d60518ec/1604144143757/lead_nurturing_action_pack.png</image:loc>
      <image:title>Shop - Lead Nurturing Action Pack</image:title>
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      <image:title>Shop - Lead Nurturing Action Pack</image:title>
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  <url>
    <loc>https://www.lightspire.co/shop/p/flywheel/issue1</loc>
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    <lastmod>2021-03-10</lastmod>
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      <image:title>Shop - Issue 1 - You don't have to fake it to make it</image:title>
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